Go-to-Market
Distribution channels ranked by cost and impact, the launch sequence, and the core messages for shop owners and partners.
07 — Go-to-market (GTM)
Channels ranked by cost / impact
| Channel | Mechanism | Why it works | Confidence |
|---|---|---|---|
| Payment partners (PSP) | Listing in their partner directory + referral of merchants without a website | They already have thousands of physical merchants | Medium |
| Tabby / Tamara | Partner programme: qualifying small merchants who do not meet the direct-integration bar | Shared interest in more acceptance points | Medium |
| Field agents | One agent per neighbourhood / market sets up the site and payments in a single visit for a commission (R6) | Shop owners buy face to face | High |
| Accountants and service offices | Referral for a share; they use the accountant role | They manage dozens of businesses | Medium |
| Monsha'at / chambers of commerce / business centres | SME enablement programmes | Credibility + group reach | Low |
| Local SEO | "Best X in neighbourhood Y" pages fed by merchant sites (with consent) | The owner's SEO assets (wdeftksa) are transferable | Medium |
| TikTok / Snap content | "Shop before / after" stories | The target segment lives there | Low |
Sequence
- 10 merchants from the owner's network, directly (unpaid) → correct the wedge.
- 50 Design Partners with a permanent discount in exchange for weekly feedback.
- Open self-serve signup + agents in two cities.
- Formal PSP / BNPL partnership.
Messages
- To the shop owner: "In 10 minutes: your website, your instalment payment link, and your shop on the map."
- To the partner: "We turn your physical merchants into digital acceptance points with no integration burden on you."
Roadmap
Phased roadmap by deliverable, with a measurable exit criterion per phase — from the supastarter foundation through the wedge, presence, ads, marketplace, and scale — and what we will not build.
Open Questions
Decisions that still need the owner — name and domain, PSP, BNPL path, ZATCA, data region, accounting, ad billing, asset reuse, AI model, deployment target, and Moyasar recurring billing — with the seed's recommendation for each.